Meeting check-in & lunch service begins at 11:45am
Simeon Hendrix
VP Marketing & Business Development | Strategic Storyteller | AI Advocate

“AI in HR: Driving Efficiency, Engagement, & Innovation”
Program Summary:
Artificial Intelligence (AI) is transforming the way organizations manage talent, streamline processes, and enhance employee experiences. This session explores how HR professionals can leverage AI tools to improve efficiency, boost engagement, and foster innovation in the workplace. Participants will leave with actionable strategies to integrate AI into HR workflows, positioning their organizations for success in an increasingly digital world.
Learning Objectives:
1. Understand AI Fundamentals in HR:
Define artificial intelligence and its role in modern HR practices.
Identify key AI technologies used in employee engagement, training & development and administration.
2. Explore Efficiency Gains Through Automation
Learn how AI streamlines administrative tasks such as job descriptions and internal communications.
Evaluate tools that reduce manual workload and improve HR productivity.
3. Enhance Employee Engagement with AI
Discover how predictive analytics and AI-driven insights personalize employee experiences.
Examine strategies for using AI to boost retention and satisfaction
Speaker Bio:
With over 20 years of experience in marketing across industries including advertising, healthcare, and financial services, Simeon Hendrix has built a reputation as a "curious storyteller" dedicated to forging authentic connections and driving strategic business growth. Currently serving as the Vice President of Marketing & Business Development at Union Square Credit Union in Wichita Falls, Texas, he leads integrated marketing, branding, and business development efforts to enhance member engagement and institutional impact.
Simeon holds a Master of Science in Business Data Science & Analytics from Angelo State University (2022–2023) and a Bachelor’s in Strategic Communications from the University of Arkansas–Grantham (2019–2021), supported by earlier studies at Midwestern State University.
He’s been promoted internally in recognition of his leadership and has a deep appreciation for collaborative culture and community-first values. He also feels that compassion, curiosity, and lifelong learning drive his approach.
Active beyond his professional role, Simeon contributes to community outreach and mentorship—serving as an adjunct faculty member in Mass Communication at Midwestern State University and coaching youth sports since 2016.
In recent years, he’s immersed himself in exploring and applying AI technologies—sharing insights on how human-led creativity enhanced by AI can redefine marketing and workforce readiness.
Recertification Credit
SHRM Certification has approved this event for 1 PDCs toward SHRM-CP and SHRM-SCP recertification. A program code will be provided at the end of the meeting. The program also meets recertification credit standards set by the HR Certification Institute and other HR certifying bodies, but candidates must manually enter their activity into their records.