January 11| 8 Tools for Successful Employer Branding & Recruitment Marketing

When
11 Jan 2022
11:45 AM - 1:00 PM
Location
Vernon College, Century City Campus
Registered
15 registrants

Registration

Member Meal – $12.00
$12 Meal Price is for members only.
Member Registration (Attending Only - No Lunch)
Non-Member Registration (Attending only - No Lunch) – $15.00
$15 for meeting
Non-Members (Attending with Lunch) – $25.00
$25 for meeting and meal

Registration is closed

Wichita Falls HR Management Association (WFHRMA)

Tuesday, January 11, 2022

12:00 PM to 1:00 PM

8 Tools for Successful Employer Branding & Recruitment Marketing

Registration: Register by noon, January 7 for a meal

Guest Speaker: Andrea Bennett, PhD, Midwestern State University

Topic: 8 Tools for Successful Employer Branding & Recruitment Marketing

Program Description:

In today's competitive workforce marketplace, HR professionals must oftentimes think like marketers to position their companies as the employer of choice among their competitors. This process involves two major interrelated concepts: (1) employer branding and (2) recruitment marketing.

Your firm's unique employer brand is the perception that current and potential employees have of the company in comparison to its competitors. As an action, employer branding involves deliberately establishing the organization's personality, values, and culture to ensure a good fit between the firm and employees.

Once you've determined the EVPs for your firm, you must let potential employees know about them. Recruiter marketing is the process of communicating who you are as an employer (your employer brand).

There are several tools that HR professionals can use in recruitment marketing (and they reinforce your Employer Branding!):

Speaker Biography:

Dr. Andrea R. Bennett is an assistant professor of marketing at Midwestern State University. She earned her Ph.D. in marketing (consumer behavior) from the University of North Texas in 2020. A Georgia native, Andrea has a bachelor's degree in communication from Augusta University and a master's in public administration (nonprofit management) from Georiga Southern University. She has professional experience in advertising, public relations, event planning, and copy editing.