The cost is $10 for members and FREE for first time guests! Guests joining us after their first visit will be charged $15 for lunch.
Topic: "Recognizing and Rewarding Your Employee’s Desired Behaviors”
Speaker: Carl Watson - Marketing Coach with Proforma Marketing Services
Summary Description:
Today's employment cultures require more than just a paycheck! Employees like to "Ride for the Brand". Employee's families like to know the answer to the proverbial question, "What is it again that you do all day?" Company Stores help to promote pride in the Company, promote desired behaviors and increase awareness for hiring potential employees. In this presentation, we will review and discuss the benefits of implementing Company Stores and measuring their effectiveness, based on several practical examples.
Learning Objectives:
1) Clear Goals and Measurements
Where is this bus headed? How will we know when we get there? Current Dat requirements
2) The Launch
Managing by Committee, Marketing Focus, Budgeting, Supervisors critical involvement
3) The Company Store
Product Selection, "Currency", Ease in redemption, Turning Customers into Salespeople
Speaker Bio:
Since 1986, Carl has been with Proforma and by providing value-added services, he developed relationships with high-profile clients such as Neiman Marcus, Johnson and Johnson, American Airlines, LSG Skychefs and Kaiser Permanente. With a genuine love of meeting people, Carl had a knack for unearthing customers' passions and challenges.
Carl and his wife became one of the top-producers in the Proforma network. Proforma Watsonrise was recognized two times by INC Magazine as one of the "INC 500 Fastest Growing Privately-Held Companies in America" and named an honorary “Founder” of Proforma for their many contributions.
After living in the Dallas/Fort Worth area for many years, Carl and Kim made the life-changing decision to sell their accounts and to move to north Texas, to be closer to family and enjoy “small-town” living!